Online publicity: a real core business

The internet opens brand new markets and demands to explore and create on a daily basis. Digital marketing is a very powerful area to explore: it makes consumers buy advertised products and the people behind it are needless of a four-year degree to be in business. Instead, a creative mind and a sensitive understanding of the purpose are the substantial requirements.

1) The purpose

But what is its purpose? Results. Increased sales is what makes pre-internet companies seek digital marketing. For most startups today, this sort of publicity is the only reason why they profit (and also a great product).

Bigger profits are the motivation for companies to produce innovations. It’s not a romantic purpose, but any attempt of business that act otherwise will fail. According to David Ogilvy – the father of advertising – “if it doesn’t sell, it isn’t creative”, that’s a quote I always have in mind when I’m dealing with sales.

2) Social media marketing

Social media is the real Columbus’ Egg of the moment.

It’s such a powerful resource and in a personal level. While checking out your friend’s vacation pictures, you also pay attention to the advertisement right after. Through your cookies history, sometime you’ll access one of those and make someone profit. And, of course, Facebook is profiting at all times.

A Facebook page is almost mandatory for most businesses. Even big ones, like Microsoft and Apple branches, use the network for advertising services and apps. So why shouldn’t you?

# Your store can be attached to your page. Find more on

3) Email marketing

Email was vastly used for marketing years ago and is still interesting for some niches. As users and automated mailboxes consider email ads as spam, there’s a big chance that it won’t be opened.

A subscription list is still an efficient way to keep your clients always in touch with your company and new services and discounts it offers. Anyway, this subscription should be engaged in your webpage through a simple “sign up” or during a cashier sale as many retailers do.

# The best strategy is a deep understanding of your niche. Speaking to your clients, conducting surveys about daily habits at home and work will help you get a better advertisement planning. If you know they’re on Facebook all day, then you have a direction to go.

What else?

# Google AdWords 

#Search Engine Optimization (SEO)




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